Kitty Joseph

A chance meeting with textile designer Kitty Joseph at the Royal College of Art Show in 2011 was a catalyst for the development of her eponymous fashion brand. The brand identity takes inspiration from her signature pattern cutting and avant-garde use of shape and colour. After launching in 2011 the designer’s instantly recognisable modern handling of colour and contemporary design silhouettes were immediately snapped up by visionaries including Lady Gaga and iconic Parisian store Colette. Other stores and celebrities quickly took note creating a cult international following.

The brand accelerated into a different gear in 2018 from a wholesale business to a direct to consumer e-commerce model. Fans and supporters now include Katy Perry, Kylie Minogue, Taylor Swift, Paloma Faith, Lolly Adefope for the BAFTA’s, as well as comedian Katherine Ryan amongst others.

Brand collaborations and capsule collections include Absolut UK, Umbro and Unmade and special projects with MAC Cosmetics, Nokia and Adidas.

AGENCY
STUDIO RIBÉT, 2011