London Bridge Station Plaque

London Bridge Station – London’s oldest train terminal – brings around 56 million passengers into the city each year. Over the centuries, the station has been renovated, reimagined and rebuilt. And now, a new concourse bigger than the pitch at Wembley Stadium together with over 70 new retail and restaurants have opened. This is a huge milestone for the Thameslink Train Programme and signals the end of this 8 year station upgrade.

To celebrate the reopening of the station WMH in partnership with sister agency Magnet Harlequin were asked to design a plaque beffiting the modern look & feel of the new station, yet with a nod to its more-than-a-century long past. The ‘cutting of the ribbon’ of the commemorative plaque was done by Prince William. 

The eye-catching design is in the shape of an iconic railway sleeper. The text is cut out of a red cedar wood, with polished aluminium rails holding the original opening, and new re-opening date. The plaque was realised by the South London based craftsmen Jailmake, who expertly marshalled the concept into a handcrafted form.

AGENCY
WILLIAMS MURRAY HAMM, 2018
www.wmh-i.com

PRODUCTION
www.jailmake.com