Coco de Mer

Coco de Mer collects and curates the finest erotica online and in their London boutique. We revised their identity and created new packaging that would reinforce their luxury positioning across their toys, oils, lubricants, candles, brochures, shopping bags, and more. Moving Coco de Mer away from the tacky mainstream market we developed a more sophisticated and luxurious theme of ‘self exploration, excitement and discovery’. Inspired by history’s grandes dames of seduction, Nell Gwynne, Georgiana the Duchess of Devonshire and Catherine Howard look out knowingly, through a risqué peephole in the outer box of the toys range. On the lubricants and candles, the peephole offers teasing glimpses of erotic prints that lie behind.

Agency:
Williams Murray Hamm, 2015
www.wmh-i.com

Awards:
D&AD: Yellow Pencil
Design Week: Gold
Creative Review: The Annual
The Drum: Gold
New York Festivals: Finalist
Fresh: Gold